Websites, ads and AI that win you more customers.

More customers, less admin. We find where you're losing business, fix that first, and build the website, shop or system that does it. Everything on this page is working software, so try it.

A heating engineer on a job, smiling at a notification on his phone
  1. New enquiry from your website09:14

    Boiler service in Beccles. Mrs Ellis, mornings are best.

A sample customer of our Corrow demo

Your business, joined up and run by your own AI

Adverts, enquiries, stock, quotes and follow-ups, connected and run by an AI trained on how you work. Your team does the work that needs a person. The AI picks up the rest, at 9pm, at weekends and on bank holidays.

See how it fits together

Monday 00:00

Your AI, joined up

Working, 24/7

    Waiting for a reply
    0
    Jobs done, day and night
    0

    Your team

    Asleep, back at 8am

    Waiting for a reply
    0
    Longest wait
    None yet

    An illustration of one week: the same enquiries reach both sides. Your AI handles the routine work; you approve anything that matters.

    Selected work

    KernoERP, our own product, runs stock and purchasing for online shops in the UK and the US. A London home-services website sends bookings straight into their job system. And three demo sites, built with the same parts, for the kinds of business we work with most. Every one of them works.

    Client work

    Know what to reorder before you run out.

    KernoERP
    KStock and forecastDemo data

    Reorder 260 from Ketterby Ceramics this week to avoid a stockout.

    KernoERP

    Our product

    AI inventory management for e-commerce brands, built and run by us.

    Product design, Stock forecasting that allows for sell-outs and seasons, Reorder suggestions with the reasons shown, Multichannel stock sync

    Visit kernoerp.com

    Interactive demos, behind the scenes included

    Companies we have worked with include Kukkia, Lokko Labs and Dangerfield Lock Picks.

    See all work

    Results

    Three client engagements, anonymised. Figures come from the clients' own Shopify, Amazon and accounting reports.

    Years of experience
    19
    Revenue at a business Dax founded
    $14.7M
    Clients served
    19
    Annual revenue, DTC brandDrag or use arrow keys to read

    Start and end figures are reported. Years between are drawn at a steady growth rate.

    Scaling a DTC Brand

    £287K to £10.3M over 6 years

    A direct-to-consumer brand that had stalled. We rebuilt their operations, fixed the conversion issues, and expanded into new channels.

    Annual Revenue
    £10.3M
    Revenue Growth
    36x
    Conversion Rate
    4.7%
    Margin Improvement
    68%

    Here's the science part.

    You don't need to follow this. It's why the site makes money: a good-looking site that loads slowly, can't be found, or loses track of its enquiries is a brochure, not a sales tool.

    These are Google's own scores for a client site we built, tested on a phone.

    How we work, in full
    • 99
      Performance
    • 100
      Accessibility
    • 100
      Best Practices
    • 100
      SEO
    • 0–49
    • 50–89
    • 90–100
    Report from 8 October 2026
    Google PageSpeed Insights, mobile. A client site with over 30 pages, server-rendered on Cloudflare Workers, with online booking, a job-management integration, spam protection and lead tracking. Read the case study

    Forms that don't just email you

    An AI worker reads every enquiry the moment it arrives, day or night, and hands your team a checked, sized-up lead in the tool you already use.

    Watch an enquiry go through it
    1. Enquiry form
    2. AI worker
      • Spam check
      • Who is this?
      • What do they want?
      • What's it worth?
      • Writes the brief
      • Drafts a reply
    3. Your system
      • CRM
      • Job management
      • Help desk
      • Leads sheet

    What a site has to do to earn its keep

    • A site that opens before they give up

      Most people find you on their phone, often on a weak signal. If the page is slow, they tap back and call the next name on Google.

      We build it light, so it opens in a blink on any phone.

    • Be the name people see on Google Maps

      When someone nearby needs help today, they choose from the map, and they choose the business with good reviews.

      We set up your Google listing properly and ask every happy customer for a review.

    • Words that make people pick up the phone

      Visitors decide in seconds whether you're right for them. Vague words send them somewhere else.

      We write every page the way your customers talk, then test which words bring in more enquiries.

    • Know what's bringing in the work

      Without it you're guessing which adverts and pages pay for themselves, and you might cut the ones that do.

      We count every call, form and booking, and show you where each one came from in a short monthly report.

    • Adverts that pay for themselves

      Most wasted ad money goes on people who were never going to buy.

      We show your adverts to people ready to buy in the areas you cover, and count what they bring in booked jobs.

    • Found for what you do, where you do it

      People search for the job and the town, not your name. If you're not there, a competitor is.

      We make sure Google and AI assistants like ChatGPT know exactly what you do and where, with a page for every area you cover.

    • A site every customer can use

      Older customers, people with poor eyesight and people on a screen reader are all paying customers.

      We make text easy to read and every button easy to reach, by touch, keyboard or screen reader.

    • Every enquiry answered, even at 2am

      The first business to reply often wins the job. Enquiries left overnight go cold.

      An AI assistant reads each enquiry, sizes it up and drafts a reply, then files it in the tools you already use. Nobody retypes anything.

    What we do

    An identity that fits the business

    Brand, layout and interface design for sites people trust at first glance. Each brand gets its own type, colour and photography, then a system the whole site is built from. Here are three of ours.

    All services

    Harbour & Holt

    Estate agent. Type: Bodoni Moda and Inter.

    • Ink
    • Sea
    • Marsh
    • Shingle

    How a project runs

    1. We talk

      A call about what is and isn't working. Dax reads every message personally.

    2. We plan

      A written plan with scope, timeline and price before any work starts.

    3. We build

      You watch progress on a live preview link, not in a slide deck.

    4. We measure

      After launch we track enquiries and sales, and keep improving what moves them.

    What clients say

    Playables built us an app that took sorting out each customer's problem from five days down to under five minutes. For every customer.
    Clothing brand

    What clients have told us, in our words. Names kept private.

    “We were struggling to keep up with orders. Now most of it happens without us touching it.”
    Beauty brand, founder
    “They know Shopify and Amazon inside out. We doubled our reach without doubling our workload.”
    Home goods company, CEO
    “The conversion work paid for everything in the first month. Our conversion rate went from 1.2% to 3.7%.”
    Fashion retailer, e-commerce director

    Tell us what's not working.

    No hard sell. Tell us what's going wrong and we'll tell you straight whether we can fix it.

    Not ready to talk? , or get a free audit

    Typical reply time
    24h
    Initial consultation
    Free
    Confidential
    100%

    Tell us what's going wrong

    One sentence is plenty. We'll match it to things we've built and show you how we'd help, in under a minute.