Playables is a small UK studio. We make lead-generation sites for local businesses, grow Shopify and Amazon stores, and build our own inventory software. Everything on this page works, so try it.
Harbour & HoltLive demo
KernoERP
Ceramic mug, sage: 11 days of stock left
Our own product, and three demo sites for the kinds of business we work with most. The demos are fictional businesses, built to the standard we ship for clients, and every one of them works.
Know what to reorder before you run out.
AI inventory management for e-commerce brands, built and run by us.
Product design, Forecasting engine, Multichannel stock sync
Visit kernoerp.comAn estate agent on the Suffolk coast: property search, listing pages with galleries, and an instant valuation that books the visit.
Brand and site design, Property search, Instant valuation tool
Open the live demoSee the thinkingA heating engineer in Norfolk and Suffolk: prices up front, a three-step online booking, and call and book buttons in thumb reach.
Mobile-first booking flow, Service area pages, Review capture
Open the live demoSee the thinkingA waxed-cotton outdoor brand: storefront, product pages with colour variants, and a working bag and checkout drawer.
Storefront design, Product page and variants, Cart drawer
Open the live demoSee the thinkingCompanies we have worked with include Kukkia, Lokko Labs, Dangerfield Lock Picks and SignalHub.
See all workThree client engagements, anonymised. Figures come from the clients' own Shopify, Amazon and accounting reports.
Start and end figures are reported. Years between are drawn at a steady growth rate.
$287K to $10.3M over 6 years
A direct-to-consumer brand that had stalled. We rebuilt their operations, fixed the conversion issues, and expanded into new channels.
You don't need to follow this. It's why the site makes money: a good-looking site that loads slowly, can't be found, or loses track of its enquiries is a brochure, not a sales tool.
These are Google's own scores for a client site we built, tested on a phone.
How we work, in fullAn AI worker reads every enquiry the moment it arrives, day or night, and hands your team a checked, sized-up lead in the tool you already use.
Watch an enquiry go through itWe build pages that render on the server and ship only the code they need.
Visitors on a weak phone signal see your page before they give up and go back to Google.
We set up and maintain the profile that shows on Google Maps and the local results.
You show up when someone nearby searches for what you do, with reviews they can trust.
We write the words on every page, in your customers' language, and test the ones that matter.
More of the people who land on the site pick up the phone or fill in the form.
We set up GA4 with call, form and booking tracking, so every enquiry is counted.
You know which pages and which adverts bring in work, rather than guessing.
We run search campaigns aimed at people ready to buy, in the areas you cover.
Your budget goes on searches that turn into jobs, and you can see the cost of each enquiry.
We add schema, area pages, clean sitemaps and an llms.txt so search engines and AI assistants understand the business.
You are found for the services and towns you want, not just your own name.
We build to WCAG 2.2 AA: readable contrast, keyboard access and proper labels.
Everyone can use the site, including older customers and people on screen readers.
We put an AI worker behind your forms: it checks, researches and summarises every enquiry, then files it in your CRM, job system or help desk.
Every enquiry arrives checked, sized up and ready to answer, even at 2am, and nobody retypes anything.
Brand, layout and interface design for sites people trust at first glance. Each brand gets its own type, colour and photography, then a system the whole site is built from. Here are three of ours.
All services
Harbour & Holt
Estate agent. Type: Bodoni Moda and Inter.
A call about what is and isn't working. Dax reads every message personally.
A written plan with scope, timeline and price before any work starts.
You watch progress on a live preview link, not in a slide deck.
After launch we track enquiries and sales, and keep improving what moves them.
Playables built us an app that improved our productivity so much we went from having to solve each customer's problem in 5 days(!!), down to less than 5 minutes. For EACH customer.
“Playables transformed our business. We went from struggling to keep up with orders to running a streamlined operation that practically runs itself.”
“Their understanding of both Shopify and Amazon helped us create a cohesive multi-channel strategy that doubled our reach without doubling our workload.”
“The CRO work alone paid for the entire engagement within the first month. Our conversion rate went from 1.2% to 3.7%.”
No pressure, no hard sell. A conversation about where you are, where you want to be, and whether we can help.
